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Madhya Pradesh-based Great Galleon Ventures Limited (GGVL) has relaunched its homegrown vodka brand, V21, in 100% rPET (Recycled Polyethylene Terephthalate). The company claims it is one of the first spirit brands in India to use certified, food-grade recycled plastic.

The new V21 comes in a 180ml flask that is said to be shatterproof and reduce environmental impact compared to virgin PET. According to the company, every production cycle of V21 in rPET saves over 5.7 million litres of water, the equivalent energy of powering Chandigarh for a day, and prevents 138.7 tonnes of CO2 emissions.

This move comes at a time when India generates approximately 3.4 million tonnes of plastic waste every year, with less than 30% effectively recycled. By shifting to rPET, GGVL is demonstrating how circular packaging can reduce solid waste by 42%.

“This isn’t a one-off. We asked ourselves — what if the future of spirits wasn’t just about better liquid, but smarter choices? That question is closely aligned with how today’s consumers, especially Gen Z and millennials, are thinking. 62%+ of Indian consumers say they prefer brands with clear sustainability commitments. The relaunch of V21 is part of our broader sustainability charter, Bold Planet, which is driving real, systemic change across our portfolio — from eliminating mono- cartons on our premium products to investing in sustainable inks, recycled label papers, and circular production models. The goal isn’t to retrofit sustainability onto a product — it’s to design for it from the very beginning. And we’re excited to lead that shift,” says Utsav Kedia, Vice President – Business Growth, Great Galleon Ventures Limited.

Founded in 1985, GGVL is a modern Indian spirit company that specialises in Bottle Manufacturing, ENA and Ethanol production, IMFL Manufacturing and Contract Manufacturing. Its product portfolio includes brands like V21 Vodka, Rascal RTDs and Bigg Bull Rum.